Extreme Ownership

“Discipline equals freedom.”

- Jocko Willink


“In order to convince and inspire others to follow & accomplish a mission, a leader must be a true believer in the mission. Even when others doubt or question the amount of risk - asking “is it worth it?” - the leader must believe in the greater cause.

Leaders must always operate with the understanding that they’re part of something greater than themselves and their own personal interest.


They must impart this understanding to their teams, down to the tactical level of operation on the ground. Far more important than training and equipment - a resolute belief in the mission is critical for any team or organization to win and achieve big results.”